After a SaaS pricing change, you might see a 31% drop in conversions but a 22%...
https://www.mediafire.com/file/crnl3yt2inlypbc/pdf-59884-46820.pdf/file
After a SaaS pricing change, you might see a 31% drop in conversions but a 22% boost in revenue. This article dives into that tradeoff, showing how Sequential Mode analysis helps you weigh when losing some customers leads to bigger overall gains