Agency retainers usually cap out at 30% margins. But if you treat your shop...

https://dibz.me/blog/why-a-handful-of-european-seo-agencies-stopped-being-agencies-and-1138

Agency retainers usually cap out at 30% margins. But if you treat your shop like a lab and turn your internal tools into software, you can easily hit 70% margins. Stop trading time for money and start building assets that actually scale.