Canned RTD cocktails like vodka sodas are popping up right next to craft beers...

https://wiki-velo.win/index.php/Why_Do_RTDs_Appeal_to_People_Who_Like_Barrel-Aged_Stouts%3F

Canned RTD cocktails like vodka sodas are popping up right next to craft beers in stores — and it’s no accident. These ready-to-drink options make tailgates and backyard BBQs a breeze by offering quality cocktails without the fuss of mixing