Changing your SaaS pricing can increase revenue but often causes a drop in...

https://www.bookmark-jungle.win/when-saas-companies-raise-prices-they-often-see-a-31-drop-in-conversions-but

Changing your SaaS pricing can increase revenue but often causes a drop in conversion rates. One company saw a 31% conversion decrease yet gained a 22% boost in revenue after adjusting their pricing