Conversational search acts like a spotlight on buried negative content. Because...

https://stateofseo.com/how-do-i-keep-context-when-a-negative-story-is-technically-true-but-outdated/

Conversational search acts like a spotlight on buried negative content. Because AI answers pull directly from the web, old headlines now appear in instant, spoken summaries. You can no longer rely on search results being pushed to page two