Dark data is the info companies collect but never use, often sitting inactive...

https://apple-filament-2f5.notion.site/Dark-data-is-all-the-stored-info-companies-keep-but-rarely-use-think-55-of-3f7b95cd6dcd8032900afcdb0043d378

Dark data is the info companies collect but never use, often sitting inactive on servers. Around 60%-80% of stored data falls into this category, quietly driving up costs and risks