Define your target audience and set clear, measurable dreams for both platform

https://damienqbav205.iamarrows.com/social-media-contests-and-giveaways-growth-hacks-for-small-businesses

Define your target audience and set clean, measurable desires for both platform. Tailor content to their needs, and center of attention on metrics that map to revenue, leads, or loyalty rather than shallowness stats.