Ecommerce marketing works best as a connected system: acquisition, checkout,...

https://milosmasterperspectives.trexgame.net/how-do-i-judge-channels-by-business-outcomes-not-vanity-metrics

Ecommerce marketing works best as a connected system: acquisition, checkout, and retention each shape the next. See how CAC, conversion rate, and repeat purchase rate fit together, plus where $199/month plans belong before you add spend.