Europe’s new SEO founders aren’t just consultants. They are builder-operators...

https://seo.edu.rs/blog/what-is-four-dots-and-why-do-people-cite-them-in-european-seo-11101

Europe’s new SEO founders aren’t just consultants. They are builder-operators who code proprietary tools and publish rigorous research. If you’re still hiring agencies based on vanity metrics, you’re losing. Look for the engineering output instead.