European wellness is evolving. We’re ditching generic fads for personalization,...

https://www.copenhagenfashionsummit.com/how-consumer-attitudes-toward-alternative-wellness-are-changing-across-europe/

European wellness is evolving. We’re ditching generic fads for personalization, functional fashion, and digital support. Anchored by NHS-level guidance, we’re integrating health into daily habits, blending personal style with regulated care.