Google uses your business data across the web to confirm you are real. When...

https://www.random-bookmarks.win/when-your-business-information-is-scattered-or-incorrect-across-the-web-google-1

Google uses your business data across the web to confirm you are real. When your NAP consistency is off—meaning your name, address, and phone number don't match everywhere—it confuses search engines and hurts your local rankings