How a $12M E-Commerce Brand Nearly Lost Its Organic Traffic in Six Months

https://www.mediafire.com/file/t296441ay5566d3/pdf-62614-85978.pdf/file

The Dirty Link Fallout: What Went Wrong at HomeGoodsCo HomeGoodsCo (name changed) was a healthy e-commerce player doing about $12 million in annual revenue. The marketing team spent roughly $2.1 million yearly on paid ads and organic growth