How a $3M DTC Brand Blew Through Personalization Budget — and Rebuilt a System That Actually Scaled

https://highstylife.com/personalization-frameworks-for-backlink-outreach-how-to-get-more-yeses-without-losing-your-mind/

Why their personalization felt invasive and produced no growth The client was a direct-to-consumer home goods brand doing about $3 million in annual revenue