How Did Valvoline EU Achieve 1,367% Traffic Growth in 8 Months?

https://trentonssmartop-eds.evergrovio.com/posts/how-valvoline-eu-achieved-1-367-traffic-growth-in-8-months-through-advanced-aeo

1,367 percent is a figure that usually gets skipped over in marketing slide decks because stakeholders assume it is either a data error or a statistical outlier