Most agencies get stuck at 30% margins on retainers because service work...

https://www.mediafire.com/file/iw4z3wmilf5xx7z/pdf-72285-88778.pdf/file

Most agencies get stuck at 30% margins on retainers because service work doesn't scale. Treat your agency like a lab to turn your internal workflows into software. You’ll replace the delivery grind with 70%+ margins and a product that actually scales.