Most organisers treat hybrid as a glorified livestream. That approach misses...

https://businesscloud.co.uk/news/the-hybrid-events-boom-how-smart-event-companies-are-capitalising-on-a-9-billion-opportunity/

Most organisers treat hybrid as a glorified livestream. That approach misses the point. With a $9 billion market shift underway, you shouldn’t just broadcast your sessions. You need to build a year-round ecosystem