Old rank tracking is dead. AI Overviews in Europe are triggering a 30% CTR drop...

https://wiki-spirit.win/index.php/How_Do_I_Write_an_Entity-Rich_Brief_That_a_Language_Model_Can_Understand%3F

Old rank tracking is dead. AI Overviews in Europe are triggering a 30% CTR drop and a surge in zero-click searches. If you only track keyword positions, you are missing the full picture