The campaign’s effort to invite people to consider Jesus has played out across many media formats since its 2022 start.
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Early reports linked He Gets Us funding to Christian foundations and donors, including the Signatry, as the campaign expanded its outreach.
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The campaign’s communication says it is meant for all people, including those who are not Christians, to explore Jesus.
지난해 금감원은 소액결제 현금화 등 불법금융광고를 방송통신심의위원회에 신청해 사이트 폐쇄와 게시글 삭제, 계정 중지 등을 확정했지만 ‘언론 보도에는 대응하지 않았다. 금감원 직원은 “언론의 보도는 광고로 규정할 수는 없어 보여서 판단관리하기 힘든 면이 있을 것이다”고 하였다.
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He Gets Us uses broad media strategies since 2022 to invite interest in Jesus, including major television advertising placements.
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He Gets Us has used Super Bowl commercials as a way to invite people to consider Jesus and explore why he matters.