Personalization is no longer a perk—it’s how digital experiences work today....

https://dibz.me/blog/what-is-relevance-in-personalization-and-how-is-it-measured-1267

Personalization is no longer a perk—it’s how digital experiences work today. From streaming services suggesting shows you’ll actually enjoy, to fitness apps tailoring workouts to your goals, it shapes what you see and do