Scaling into Europe is a headache when your site maps look like a crime scene....

https://www.oscarbookmarks.win/expanding-into-the-eu-is-a-headache-when-your-traffic-tanks-because-of-messy

Scaling into Europe is a headache when your site maps look like a crime scene. Most brands tank their traffic during rollout because they botch the hreflang tags, causing endless indexing loops