SEO retainers usually cap your margins around 30% because the work never gets...

https://telegra.ph/The-Math-Behind-the-Service-Which-Enterprise-Clients-Does-Four-Dots-Actually-Serve-05-04

SEO retainers usually cap your margins around 30% because the work never gets easier. If you turn your internal scripts into simple software, you can easily hit 70% margins or more. Treat your agency as a lab to build your own scaling tools.