Set shared goals with your Google Ads agency, so both sides know success. Check...

https://instaquoteapp.com/how-do-negative-keywords-fit-into-an-agency-plan/

Set shared goals with your Google Ads agency, so both sides know success. Check tracking before you raise spend. Judge leads by fit and close rate, not count alone. Run planned tests on ads and pages, then use results to guide the next change regularly.