Today’s shoppers are skeptical and armed with smartphones. They verify every...

https://web-wiki.win/index.php/The_Smartphone_Revolution:_How_Mobile_Devices_Have_Permanently_Altered_the_In-Store_Buyer_Journey

Today’s shoppers are skeptical and armed with smartphones. They verify every claim and read dozens of reviews before hitting buy. They don't just want a pitch, they want proof. To win, stop hiding your processes and start being radically transparent