Using plain English and consistent UX writing makes websites easier and...

https://deansinspiringperspective.hexaforgey.com/posts/what-should-a-website-style-guide-include-a-comprehensive-guide-for-clear-consistent-ux-writing

Using plain English and consistent UX writing makes websites easier and friendlier to use. Clear buttons and simple error messages help people know exactly what to do next without getting stuck or confused