We have zero patience for lag. If an app lacks fast loading and seamless cloud...

https://tango-wiki.win/index.php/The_Subway_Test:_Why_Your_Streaming_App_is_Failing_the_Commute

We have zero patience for lag. If an app lacks fast loading and seamless cloud sync, users bounce. Today’s entertainment must fit the gaps of our day, picking up exactly where we left off. It is not about hype