When a procurement officer vets your firm, they head straight to G2 and Clutch...

https://business-review.eu/business/b2b-vendor-reputation-management-how-to-protect-your-business-relationships-and-win-more-contracts-294336

When a procurement officer vets your firm, they head straight to G2 and Clutch before ever calling your sales team. If your profiles look stale or ignore negative feedback, you lose the deal before it starts