When email, paid ads, and retention run as separate projects, it’s hard to see...

https://research-wiki.win/index.php/Retention_Marketing_Ideas_That_Don%E2%80%99t_Rely_on_Constant_Discounts

When email, paid ads, and retention run as separate projects, it’s hard to see what actually drives growth. This article explains how to connect them around the numbers that matter: CAC, conversion rate, AOV, repeat purchase rate, and CLV