You’ll start spotting canned RTD cocktails like espresso martinis right next to...

https://www.bokkmarking-signs.win/why-are-canned-rtd-cocktails-like-vodka-sodas-popping-up-right-next-to-craft

You’ll start spotting canned RTD cocktails like espresso martinis right next to craft beer on store shelves. It’s all about meeting drinkers where they are- think backyard BBQs where folks want something easy-but-elevated